Our Process






Our Design Process


The Idea for the ALU®Collar was inspired by our frustration of always having to buy another dog collar. It seemed that all the collars we were buying would fall apart, get dirty, and look bad in such a short amount of time. Our dogs had destroyed so many collars simply by wearing them and doing what dogs do. We felt bad about throwing the collars away, so we started collecting them thinking that we could at least re-use the hardware that came with the collars, but those too would crack or break and look bad just after a few months of wear. So we decided to re-design the traditional dog collar with three goals in mind, ease of use, quality materials, and longevity.

Design & Research

We wanted to design a dog collar that would be stylish enough for our everyday urban lifestyle but still hold up for those weekend camping trips in the mountains. After much research we chose aircraft grade aluminum for our hardware because of its strength, durability and because it is lightweight. For our webbing we chose cork, because it’s the next best thing to leather, (but no animals have to die in order to make our dog collars), cork is also waterproof, fire resistant and mosquito repellent. We decided to also put Hemp webbing on the back of the cork, closest to the dogs neck, because hemp is one of the strongest and most durable of all the natural textile fibers; it’s also resistant to mold and ultraviolet light. Hemp also gets softer the more you use it making it an ideal material for our dog collars. We finish the collar by sewing it together with UV bonded polyester thread that resists UV sunlight, mildew, aging, and abrasion.


Our first finished prototype was everything we had hoped for. It was strong, functional, the dogs loved it and it looked great.

Our biggest difference from other collars is our ease of use design; we have two rare earth magnets that align the two pieces of aluminum that make up our buckle design and ensure that they fit into each other easily.  We have carefully engineered the buckle so that it is mechanically held together, metal to metal. So the harder the dog pulls the greater the clamping force gets preventing the collar from coming loose. The ALU®Collar buckle was received with such enthusiasm that we decided to pursue a U.S. Patent, currently the ALU®Collar buckle is Patent Pending.


We tested the collars on our own dogs here in the San Francisco Bay Area, and sent it to family and friends in Redding, CA., Anchorage, AK., and as far as Melbourne, Australia, to expose the collars to different environments.

CLICK PLAY TO SEE Charlie from MY DOG LIKES Testing out the ALU®Collar

VIDEO courtesy of My Dog Likes

Finite Element Analysis

We ran several finite element analysis simulations to make sure the ALU®Collar is strong enough to stand up to even the most powerful pullers, (ALU®Collar can withstand over 100lbs of pulling). We can truly say that our collar is the most Carefully Engineered collar on the market.





After all the feedback from our family and friends we are proud to finally introduce the ALU®Collar. Featuring a CNC machined aluminum clasp with sustainable cork and hemp webbing. A collar re-designed for ease of use, quality, and longevity.